NTT
Management of NTT’s digital marketing and demand gen activity, running over sixty campaigns globally
SAS
Global Search Engine Optimisation
SAS is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics. We work with SAS on multilingual SEO across 20 markets.
Software
YEAR FOUNDED: 1976
LOCATION: Cary, North Carolina, U.S
Key Outcomes
- Grow organic visibility across its markets
- Integrate organic search as integral part of marketing strategy
- Acquire new business leads through SEO and drive growth
- Make investments go even further by integrating a multi- channel approach
- Translation of website pages & metadata into multiple languages
Transforming B2B Marketing Analytics with SAS®
Company Profile
SAS has long been at the forefront of analytics solutions, consistently pushing the envelope in a world increasingly driven by data. Centred around a compelling vision and mission, they stand firm on the belief that analytics has the power to alter the landscape of decision-making across the globe.
Our Vision
To position ourselves as the most trustworthy analytics partner across all terrains of business and industry. We imagine a future where decision-making processes are not just intuitive but also informed by the reliability and quick turnaround provided by SAS® AI and analytics. When critical decisions arise, businesses demand confidence—a trait synonymous with SAS, the world’s leading analytics brand backed by a team dedicated to trust.
Problem Statement
SAS encountered a substantial challenge within its operational framework. With only one person in charge at their headquarters and scattered involvement across the organization, this led to fragmentation in their objectives. It manifested as iteration in scopes of work, content duplication, and a geological limitation of organic SEO implementations pertinent to the U.S. region only.
Solution Strategy
DIG’s Strategic Implementation
- Alignment of Scope: DIG unified SAS’s separate scopes into a consolidated, comprehensive approach to content creation and distribution,
- Elimination of Content Duplication: By implementing a robust content management system, DIG eradicated redundancy and duplication, ensuring fresh and unique content for SAS’s campaigns.
- Global Rollout of Semantic SEO: DIG expanded the US-centric SEO strategy to a global platform for heightened worldwide visibility.
- Campaign Analytics: Combining data intelligence with marketing acumen, DIG tailored campaigns to resonate with target demographics utilising Key Performance Indicators (KPIs) to measure success.
- Content Optimisation: Using advanced analytics, DIG refined SAS’s existing content for better reach and engagement in various markets.
DIG’s approach encompassed comprehensive audits, devising customized analytics solutions, and adopting a globally unified but regionally relevant SEO approach designed to enhance B2B relations and expand market reach.
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+55%
Organic Search
+18.90%
Conversions
+53.64%
Visitors than 30 days previous
#1
Global First Page ranking
Results and Outcomes
The partnership with DIG led to tangible and measurable outcomes for SAS. Here are some of the highlights:
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- Increased Lead Generation: The strategic overhaul of SEO and content guidelines resulted in a substantial uplift in qualified leads.
- Website Traffic Surge: Deployment of global SEO strategies saw a marked increase in organic traffic on SAS’s web properties.
- Engagement Levels: An uptick in user engagement was observed, attributable to fresher, more relevant content being served to the audience.
- ROI on Marketing Campaigns: Data-driven campaign optimizations led to higher conversion rates and a superior return on investment for SAS’s marketing activities.
Concrete data underlines these achievements. For instance, within a year of DIG’s engagement, lead generation improved by X%, with website traffic experiencing a Y% growth. These metrics not only demonstrate the efficacy of the tailored campaigns but also signal the power of a harmonised approach to B2B marketing.
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Reflection on Success
SAS’s collaboration with DIG stands as a testament to how strategic alignment and expert execution can revolutionize B2B marketing outcomes in the analytics space. The significant increase in leads, coupled with an uptick in web traffic, underscores the importance of a synchronized global strategy interwoven with sophisticated content management systems.
DIG’s solutions were not merely transfixed on immediate results. Rather, they laid the groundwork for sustainable growth and continued leadership in the domain of analytics, further propelling SAS forward as the most trusted name in decision-driving data analytics.
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Future Outlook
The success experienced by SAS with DIG’s augmentation of their B2B campaigns is only the beginning. The data-driven insights will steer ongoing improvements, optimizations, and perhaps most crucially, innovations in a landscape that ceaselessly evolves.
In Closing
For businesses like SAS, operating on the leading edge of data analytics, the quest for growth necessitates robust marketing strategies capable of navigating the digital plane with acuity. Partnering with DIG not only met the immediate goals of SAS but effectively set a new benchmark for B2B marketing efficiency.
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Potential clients and existing stakeholders can take profound lessons from this case study—a blueprint for driving growth through strategic marketing interventions and a reminder that the power of analytics, harnessed correctly, can indeed change the world.
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