National Geographic
Development of a baseline European strategy to push Canon’s business solutions across digital transformation
4Finance
SEO, Auditing, Programme Development
Established in 2008, 4finance is one of Europe’s largest digital consumer lending groups with operations in 10 countries across Europe and Asia. 4Finance operates a portfolio of market-leading brands offering simple, useful and transparent financial products to millions of customers.
We worked with 4 Finance to implement a global digital programme that prepared them initially for the Google PPC ban on unsecured lending advertising.
Finance
YEAR FOUNDED: 2008
LOCATION: RIGA, LATVIA
Key Outcomes
- The success of this activity led onto the auditing and restructuring their global network of agency suppliers, selecting best in breed organisations and implementing them to work to defined KPI’s
- Our initial goal was to increase organic/natural search traffic and associated sales and reduce 4Finance dependency on paid media services such as PPC.
- To this effect we achieved a 100% reduction in their dependency on PPC and replaced all PPC traffic with organic traffic, effectively saving €35m a year globally.
+150%
Average online marketing ROI
€21.8K
Monthly value of the service
€35M
Saved in paid search
+50%
Increased Search Engine Rankings
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